Valery Fironov. Product designer and art director. I design complex digital products and build brand identities.

A nationwide used-car dealer network with its own digital ecosystem. I owned product design end to end, from the first concept to post-launch iteration, covering research, customer journeys, prototyping, UX and UI, visual language, the design system and analytics-driven redesign.

PangoCars DMS, a dealer management system for running the dealer network, vehicle inventory and sales. I designed the UX and UI for its core workflows: analytics, warehouse, leads, staff, documents and day-to-day operations.

UX/UI design for an online car-buying service. I designed the entire digital buying experience from scratch, from research and customer journey mapping to the visual design and the end-to-end flow: choosing a model, configuring it, arranging financing and completing the purchase.

Brand and product for a furnished rental service in Geneva. I built the identity from the logo up and designed the full journey around it, from search and listing pages to booking requests, plus a dedicated side for property owners.

An aircraft marketplace for buying, selling and auctioning planes and helicopters. I designed the full product: catalog, advanced search and filtering, aircraft listings, bidding flows, user dashboards and the design system that ties it all together.

Livery design for a private Piper PA-42-1000 Cheyenne 400LS (N448CA). I created the aircraft's new look, from the initial concept and style exploration to the final livery, combining a modern, premium feel with the elegant proportions and character of classic business aviation.