I’m Valeriy Fironov, a digital designer and art director desired for transforming good ideas into visually stunning products. With 25 years of experience in agencies and product development, now I focused on tackling complex UX challenges and crafting exceptional UI designs and visual identities, bringing innovative solutions to projects worldwide.

I’m driven by challenge of managing big projects that not everyone is willing to take on and carry through. What I do is shaping the overall visual vector of a product with the backing from analytics, research and design thinking. I always think about the future of the project, its development and use my inherent care and perfectionism to bring it to perfection.

The higher education I received as a marketer at the university has helped me to see tasks not only from a designer’s perspective, but also from a marketer’s point of view, understanding many of the intricacies.

Leveraging expertise in design systems, typography, art direction, I’m creates brightnes brand experiences that resonate on an emotional level.

I started as a graphic designer in Kazakhstan, where I was born and raised. There I was a designer and co-founder of the Arts Laboratory advertising agency. Later, I had my own design studio FIRON, whose projects were repeatedly awarded.

At different times, I worked as an Art director, Creative director and Design director in advertising and digital agencies: Actis Systems, MRM Interactive, Red Keds; in the media business: RBC, Hearst Shkulev; in large companies that are industry leaders: Kalashnikov Group, Detsky Mir, Chery Automobile.

Please feel free to reach out for work inquiries or another collaborations.